Fresha dairy products are the flagship products of Githunguri Dairy FCS which was registered in August 1961 with an initial membership of 31 small scale dairy farmers to collect and market member’s milk. The society started with a single collection centre located at Githunguri town but have increased to over 76 collection centres and over 6 cooling centres spread across the catchment area. The society has over 58 store outlets spread in the catchment area for provision of dairy farm inputs and household consumables to members on credit.
Currently the cooperative has grown tremendously to over 23,000 registered members who practice zero grazing dairy farming method, annual turnover of over Kshs 6 billion and an average of over 230,000 kgs of milk per day.
In July 2004 the society commissioned its own milk processing plant and was able to access wide market through value addition and wide range of dairy products. The investment resulted from members contributing Kshs 2 for every kg of milk sold. Today Fresha has revolutionalised the Dairy industry in Kenya.